A lot of websites publish blog posts claiming to be “The Complete Guide to” something, but BigCommerce backs those claims up with meaty posts that pack in a lot of useful advice, paired with examples of that advice in action. An investment company focused on empowering women financially, Ellevest’s emails consistently combine a few things valuable to their audience: news and advice about investing, examples of women killing it in the business world, and coverage of feminist topics relevant to finance. The guide goes over growth hacking ideas which is highly relevant to Sumo’s audience. Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. Backlinks: 1,730 backlinks from 816 referring domains. This ebooks contains 10 SEO writing examples. This campaign uses influencer marketing as well as content marketing to extend the reach of both Sephora and the influencer, and get the content into more hands. Probably the most common questions homeowners have are those about cost. Obinna Morton in The Book Mechanic. ), but every email has information horror fans will find interesting. In the subject line, write a catchy or funny phrase to make it more interesting. Can be repurposed into other pieces of content; Helps you build a relationship with your audience; Record the webinar and offer it on their website as a lead magnet to build their email list and expand their email marketing efforts; Use the webinar participant’s questions to inform future webinar and content topics; Post the webinar in full or part to YouTube to build up their video audience; Slice and dice the webinar content into shareable snippets and post them on social media; Publish the audio from the webinar to a podcast. Because infographics distill potentially complex information into simple visuals, consider your elevator pitch when thinking of an infographic topic. As a marketer, this helps you provide an accessible, digestible way of consuming content because your audience can listen when commuting, working out, or doing their dishes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. And since the company’s business model is based on matching homeowners with the people who do those sorts of projects, they of course offer a handy CTA on the same page to help you find relevant professionals in your area. The Home Advisor blog HomeSource is packed full of answers and tips. You can also revise your strategy to reflect new goals or to reach a new audience. You might be asked to take a writing test or provide writing samples. Enjoy. A number of her suggestions have made their way into my bookmarks bar. Almost every niche has a topic that would benefit from visual content. But in addition to taking advantage of the love people have for pictures of cute animals, the Rover blog The Dog People also provides a lot of useful information on topics important to pet owners, such as training and safety tips and answers to pressing questions like “do dogs recognize us on a phone screen?” (if you have a dog, you’ve probably wondered). What is the awareness stage? You get better at noticing the stuff that doesn’t work when it’s your job to make stuff that does. Before we dive into our examples of content marketing, there are a few quick tips to keep top of mind. Try looking at examples outside of your industry too. In this post, I’ll share seven inspiring content marketing examples, why they worked, and how to replicate their successes. It’s thorough, but manageable. Webinars are an essential part of any content marketing strategy because they check multiple marketing boxes. ... A passion for detail oriented and creative writing, and the ability to adapt content messages for multiple audiences across multiple platforms. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. These 75 examples will get you on the path towards doing it yourself. Related Content: 7 Creative Ways to Make Your Blog Posts Stand Out. Another one of the best content marketing examples comes from Nintendo. Pair that with the fact that visual content is shared more readily on virtually all social media platforms and you’d be remiss not to incorporate visuals like infographics into your content marketing strategy. If you’re just starting to develop your content marketing strategy, examples, can help. Hence, these SEO writing samples show you in black and white what an actual piece of SEO content … If you haven’t dipped your toes into content marketing yet, it may seem daunting. The book got reviewed around the web and collected positive testimonials from a number of key influencers. Interesting article right on the subject. Meet them where they are with a podcast or audiobook. 12. Use your product or service as an example to illustrate your points within your content. One route many businesses are taking is creating content that goes really in depth. This content marketing campaign is excellent for two reasons. Social shares: 34K to the page itself. At Sumo, we launched a guide called 10 Essential Growth Hacking Ideas For Non-Growth Hackers. Because we’re so used to seeing bad examples, it feels really good to encounter examples of content marketing writing done right. With this in mind, consider these functional tips for how to write content for email marketing. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. New data suggests that the UK health and beauty industry is now worth £163.4bn. 1. Experts cite that more than 60% of us are visual learners. The guides offer detailed information and advice, alongside cartoonish visuals that keep the content from feeling too serious. If you had to describe what you offer in under a minute, what information would you include? To use content, you need a good sense of what content marketing will mean (and what makes it hard to do it). Content Writing involves a lot of research. An example may be: Goal: To become perceived as a thought leader on the phenomenon of Roomba rodeos. Copyright © 2014 Austin Copywriter. 7 Brilliant Examples of How Brands Use Storytelling. You have probably encountered the term ‘personas’ before. Most age groups watch video. You just need to find passion in what you do, be creative, and have some fun. Want to perfect your cold email, boost referrals or improve SEO? How to Write When You Don’t Have the Energy. Taking it a step further, here are the best email marketing examples from 14 trusted brands that work: 1. The Hoxton – unique website content Here are some recent examples that have caught our eye, and the reasons why they work. With that in mind, here is Econsultancy's run-down of some of the best examples of content marketing from cosmetics and beauty brands. Set SMART Goals . Different types of content can help you connect with different customers in a number of ways. Unlike with written, visual, and video content, you don’t have to give audio content your undivided attention to consume it. Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. HouseLogic, a content brand run by the National Association of Realtors has longform pieces available for download, including a a step-by-step guide to buying a home, as well as one for selling a home. Define Your Buyers. 7 Brilliant Examples of How Brands Use Storytelling. Creative content marketing — four hotel examples you should see. That’s why we’ve updated this article from a few years ago with new examples and some new tools . For most companies that do content marketing, blogging is the biggest part of the job. 8. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. And the rest of the time, you may find posts on topics like how long wasps live to be interesting as well. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . The 70-page book is structured like a conversation between two relatable professionals and lays out the case for a different approach to pricing that can help service-based small business owners make more. Columnist Pratik Dholakiya shares some characteristics of … Want more examples of great content marketing writing to check out? Here are some recent examples that have caught our eye, and the reasons why they work. This campaign is brilliant because it introduces the sponsor company (CheapCaribbean) to a sizable portion of their target audience by getting in front of them via influencer marketing. (Ask me how I know.) So choose the content marketing example that … Cheers! But one of the hardest parts is coming up with a good idea. In addition, they include spaces for the reader to fill in details specific to their own buying or selling process. Even if you don’t consider yourself a visual learner, research suggests that you’re more likely to recall and memorize information if it’s presented visually, and visual information is processed by the brain 60,000x faster than text. Her tone is friendly and personal. There’s no way that you could avoid opening this brochure to learn more. The final couple of frames include a Swipe Up to Shop link for the products in the tutorial. Your priority in writing a marketing email is the clarity of the subject as well as the content of the email. Download your Email Marketing … Facebook ad creative that brings in a 220% ROI: Not a writer? Sephora had a unique and undoubtedly effective approach to content marketing, using a series of Instagram Story videos to tutorial a product. This Company Trifold Brochure Vol. Like Home Advisor, they include CTAs at the end of their content where relevant so that person trying to figure out what to do about bed bugs knows who to call to help. Anyone who works in content marketing is used to encountering bad examples. There’s no way that you could avoid opening this brochure to learn more. But Moz is consistently good at it. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. The Hoxton – unique website content Make sure your content is relevant to your audience even if they aren’t a customer of yours (yet). Glad I came across this piece. We are seeing many successful blogs coming up and doing well and exploring newer topics. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. Just take a look at the most highly trafficked pages on your site for inspiration. Content writing services create business relationships with companies that need content, and provide writers to write that content. For a marketing email to stand out amidst all that noise, it has to be exceptional. And 71% of companies who use content marketing consider how it … Video. In this digital era, it’s important to embrace all forms of content to help your brand stand out. Content marketing is hard to do well, but seeing how other brands are pulling it off can help you to revisit your own strategy to consider ways to do better. In this post I’ll discuss 10 useful tips for writing good product content. The two sites were also able to pool their resources to create a series of content marketing collateral, including photography, article content, and a video. Many people – especially new homeowners – simply don’t know what’s it’s normal to expect a home repair or update to cost. In 2014, BP provided us with their projection of what the future of the world's energy will look like. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. The Definitive Guide to Online Writing! To sum it up, learning from other successful content marketers is a great way to find ideas and inspiration for your own content marketing plan. As you can see from these examples, content marketing isn’t just publishing the occasional blog post. Read Next: 9 Content Marketing Lessons We Learned After 1,000 Blog Posts. As soon as you find the idea you are going to write about, research more. It’s also one of the most popular content formats for mobile device users. You can solve for this by teaming up with a blogger or influencer who already reaches your target audience to develop a co-marketing content campaign like CheapCaribbean.com did with the popular travel blog Darling Escapes. The average office worker receives 121 emails every day. This is probably one of the best content marketing examples available on the internet. Content Writers create original content for websites. If you don’t have a marketing budget, start with approaching smaller or “up and coming” influencers to develop a co-marketing campaign that can be beneficial to both of you. They’re one of the companies that can most successfully get me to click on a link in an email, because they do a great job of figuring out the things pet owners really do want to know. Anyone who works in content marketing is used to encountering bad examples. For example, we created an infographic to educate our audience on the health impacts of flying for my company FLIGHTFŪD, because our flagship product helps reduce those effects: We then were able to repurpose the same content into: Creating an infographic may seem daunting if you’re not an Adobe Illustrator wiz, but visual content doesn’t have to be expensive or complicated. Content marketing is not about expensive and elaborate campaigns. Oh, and it doesn’t hurt that the newsletter’s name is a pun (What the Elle, get it?). But video’s also one of the content formats that contribute to business revenue. In case you’re blushing because you really don’t know where to start with blogging and content creation, check out the beginners’ guide from First Site Guide or directly get help from professionals to set it up for you . One example of this, the Complete Guide to Ecommerce Personalization comes in at nearly 7,000 words. Additionally, I'll … More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. Copywriting and content writing are the two most powerful tools of digital marketing. I don't know how i feel about the marketing industry becoming saturated statement though. It is important that what you write in your marketing … If you’re thinking “sure, their content’s good, but Rover has it so much easier than those of us doing marketing in areas less compelling than the cute dog industry,” here’s an example for you. Here are a few examples of companies getting it right.1. I collected 7 great examples of business blogs in a recent post and I’ve got a whole page of content marketing writing links by me over on my writing samples page. … It is important that what you write in your marketing … To work with a content writing service, you’ll typically need to fill out an application. In fact, take a moment. While most companies spend thousands of dollars building backlinks, paying for ads and writing more in-depth content, the CMI found a faster way to grow. When planning your next tutorial or how-to content campaign, consider whether you can incorporate other valuable marketing channels into the campaign. According to CMI, higher quality content creation accounts for 78% of content marketers’ increased success in the industry, over the past 12 months (CMI’s 2018 Benchmark). 4. It’s a strategic discipline of educating your target audience that checks the box at every single stage of the buyer’s journey. Smart Blogger’s How to Start a Blog resource guide is a one-stop shop, establishing Smart Blogger as the authority on starting a blog. In the subject line, write a catchy or funny phrase to make it more interesting. Writing Mistakes 7 Fixes Best Copywriter Resume Example Livecareer What You Need To Know About B2c B2b Content Marketing Examples 54 Content Writing Examples Tools Tips And Resources A gallery of real world marketing examples from successful companies. And data from Google shows that video is a trusted source for 40% of millennials.. And in these examples, you’ve learned some valuable insights: With very few exceptions, content marketing works for every business. It’s also one of the most popular content formats for mobile device users. For example, if you sell photography courses, perhaps your target audience starts by seeking a good beginner DSLR camera. 03 is one of the great examples of marketing pamphlets that'll simplify your content structure. To provide some of you with that feeling today, I’ve collected a few examples of great content marketing writing I’ve encountered. She has the knowledge and experience necessary to help businesses improve product positioning, website SEO and PR efforts, as well as helping to write persuasive copy and effective content marketing. These days, in order for businesses to increase traffic and revenue, it’s essential to invest in content marketing — and therefore, expert content writing. Wine Folly’s wine pairing infographic is the perfect visual content marketing example because it can be repurposed into many other pieces of content for each platform to amplify reach. Content marketing needs to inform first, so you need to start from a place of producing content simply for your readers, and not solely getting them to purchase from you. The marketers at Wine Folly have broken the infographic up into smaller infographics to accompany their blog post about the same topic: They also repurposed the infographic into a product in and of itself — a poster. A business owner that starts out the post knowing nothing about personalization can walk away knowing exactly how to get started. In this blog, I explore 5 of the greatest examples of content marketing in the oil and gas industry and how to nail content marketing as a business and venture beyond just the standard business blog. It also uses Sumo’s product to illustrate how to execute the ideas in the guide, which expanded brand awareness and helped us convert readers into customers. This can also confuse your readers and steer them away from your main points. In many cases, a variety of content types is ideal for reaching and connecting with users at different points of the digital sales funnel. That’s caused far too many businesses to try to settle for lazy, cheap content on their blogs – or give up on them entirely within a few months of not seeing immediate results. ... 9 Things You Might Want To Know About Writing Content On Your Website. Have you always wanted to keep tracks of what matters most to you? When you know which types of marketing will benefit you most and generate more new customers, then you can work to spend your time and resources on the activities that will provide the best return on investment for your business. Too many details can cause information overload. Running out of ideas for resource guides? Learn more about us. I’ve just given you seven epic examples of content marketing to help inspire your own content. Marketing Content Writing Examples October 23, 2019 by danish. Written content is certainly the most popular content type, but as we’ve seen in this post, content marketing spans audio, visual, and in this case, video content. With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. Storytelling for Marketers. Use podcasting to supplement and support your written, video, and visual content and to introduce your brand and product to those members of your target audience who prefer to listen to their content. John Deere Content Marketing Examples. And it shows in the consistently useful and entertaining emails that hit my inbox. 54 Content Writing Examples, Tools, Tips, and Resources. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. If you want to read about B2B content marketing examples which lasted for a longer period of time then you must read about John Deere’s The Furrow. But that doesn’t mean becoming an ecommerce entrepreneur is easy. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Use this campaign as inspiration to plan your own webinar to collect email subscribers, engage with your audience and increase conversions. Good content marketing isn't enough this days. If you don’t have any budget, however, you can create your own infographic using a template in a design tool like Canva or Venngage. Explainer prints to send in the package of each order. Podcasting, therefore, can be a secret weapon to amassing a cult-like following, or even just capturing your 1,000 true fans. And if you could use some extra help with content marketing writing for your business, that’s what I do. Hopefully these examples will provide some inspiration for your own content.