And make the images themselves kind of similar in tone. Every iconic brand has an origin story. We know it’s new but (and this is especially important if you are trying to reboot) people will not stay on the feed unless it captivates them immediately. It all adds to the traffic, and if you do all of this before you really launch the channel, it will help to boost that traffic so that the launch makes waves. Having your objectives established and being aware of what kind of people you’re hoping to reach with your Instagram account will make it very easy for you to know what personality to go for in your posts and what subject matter you will portray. So imagine if you chose an account name that could also double as the coolest hashtag in the world. Fact #1: We know that fashion is one of the biggest industries on Instagram, and fashion brands on Instagram receive approximately 16,616 likes and 102 comments per post!. When you’re busy planning your content, also ensure that all your visuals are consistent as well. This consistency in colours is a big thing. Like almost all things marketing related, there is no ‘one size fits all’-strategy. There is so much opportunity to build a brand on Instagram and go from being a small business or start-up to a well known, ‘Instagram famous’ brand. Just as with images, your captions need to have that singular, consistent style as you build up after launch. We touched a bit on feed consistency in step 3, but it is so important that it deserves its own section. You can do this by: Following others; Commenting on other profiles; Liking other people’s photos; It may sound basic, but it works! Then introduce yourself, get involved in their conversations, and like as much as possible, without coming across as creeps. So find your purpose and set your objectives! Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Six Steps To Successfully Launch Your Brand On Instagram Step one – make your feed worth sticking around for. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Adding hashtags to your posts will help them to get discovered and give new people the opportunity to stumble upon your brand. Some brands use it to trade in place of a website or physical store, while others use it to boost their profile and reach consumers in distant markets. Pre-launch, if you’re savvy enough with those metrics, you can glean a whole lot of info that makes the launch a little more accessible. In this post, we give you a behind-the-scenes look at how Jot Coffee, a newly launched DTC coffee brand, built excitement for its launch on Instagram and how to create a community from day one. Remember that the logo is a visual extension of your brand, so your new logo launch has to stay true to your brand’s purpose. Knowing the answers to these questions will give you insights on how you need to plan your profile and content moving forward. Canva is a solo-entrepreneur’s dream come true, Illman says. We’re launching a brand new show called #SidebySide on Facebook! Instead of describing how some brands tease product launches, here are a few examples. 6. . In this post, we’ll introduce you to different types of Instagram marketing campaigns and share tips for running an effective campaign . Instagram is one of the most exciting and hottest social media platforms. Fashion brands on Instagram. Beauty brands couldn’t agree more. The platform gives brands a big opportunity to carve out their niche and engage with (potential) customers on a personal level. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. How to Grow a Fashion Brand on Instagram . To give them a chance to meet the “real” you. You’ll just do it. Use hashtags. Well, many things! Whether you’re a new business trying to dip their feet in the market or an established brand trying to adapt to the market full of digital natives, one thing is certain: you need to launch your brand on Instagram. 41.5k Likes, 448 Comments - Malika (@malika) on Instagram: “Exciting news! Timing Is important, because knowing when your people are active allows for a launch that gets noticed (sending out an email to build up excitement for an Instagram launch that is happening at 3 pm on Tuesday afternoon sounds a whole lot more exciting than just saying ‘this week’) but there is a whole bunch of other stuff that makes sense. Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! The world is your oyster then, as the hashtag grows in popularity, and your account is visited in a huge way. Instagram was initially made to connect with people around the world, so connect. How to launch a beauty brand for $1.5 million By Lauren Indvik 7 March 2019 Although e-commerce and social media have lowered the barrier to entry, launching a beauty brand costs "at least $1.5 million in capital", says Julie Fredrickson, CEO and co-founder of Stowaway Cosmetics. According to this Statista study, 96% of beauty brands are using Instagram. Copyright (c) 2020 Preppr ltd All Rights Reserved, Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Include the Instagram community in beta testing. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. And now let’s get to one of the fun parts: content creation! Each of the platforms has businesses as clients who are actively seeking influencers. Make the planning process even more efficient by using. This way you can keep trying new tags and continuously improve your hashtag strategy over time. If you want (or rather if your audience wants) professional and soft-focus, give that to them on a consistent basis. Others are into portraying more of a branded lifestyle in their feed. But how do you get the best possible launch? Figure Out How You Want to be … Minimalist Instagram bios are popular for bigger brands … Of course, straight-up promo posts to announce your latest launch, contest or giveaway are staples of … Here are some tips. It makes your brand seem more legitimate, and chances are that your audience will take your launch more seriously if it appears cohesive and well thought-through. Plan a grid theme for your fashion brand and incorporate launch strategies on Instagram Collaborate with other brands on giveaways to reach an untouched market Try new video formats such as documentary-style or short films on IGTV to keep viewers engaged longer Product dev | @itspreppr| @ink361 | growth | monetization | Africa | Wildlife. We also think it’s handy that you can indicate your category of business, so this isn’t something you need to again convey in your description! It allows you to connect with followers on a deeper level. 2020 © Locowise Ltd. VAT 199 5352 55 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, Six Steps To Successfully Launch Your Brand On Instagram. Now that your Instagram profile is complete, it’s officially time to get your post ready to introduce your business on Instagram! Your brand needs to exist and remain consistent wherever your customers interact with you, from the theme you choose for your website, the marketing materials you produce, all the way to how you package and ship your products. To brand your Instagram, you need a community. Determine how Instagram fits into your overall social strategy. Whether you choose to mimic the language of your audience or already have an established tone or personality you want to portray, you just need to ensure to maintain this voice in all your posts. Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! Commonly, brands tend to use their logo here, but you can also try something different. For easy access, invent a branded hashtag for your product. Deciding on what you post should be 100% based on your strategic goals and your target audience. Why Use Influencers on Instagram? Go for a single picture, a carousel, videos, Boomerangs, you name it. First, you get granted access to Instagram Insights where you can learn more about your followers and your Instagram performance. What is their demographic profile? Fashion brands on Instagram. Next is your website. In this little guide we’re going to lay out our step-by-step plan for … Taco Bell definitely made a statement using this audacious move. Here, we offer five tips for beauty brands to consider before launching on Instagram. Hit up your other social media accounts and link out to your brand spanking new Instagram, it will immediately create a siphon of traffic that should help to launch your Instagram much more effectively. Take the time to create some incredible images and hashtags, then start directing people to your Instagram like we said you should in the last section. The Facebook 20-percent text rule also holds true on Instagram. This will act as your base and determines what kind of stories you will be sharing on the account. By knowing when they are around you should then be able to schedule your very best Instagram content and launch activity to this time. Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Don’t launch on a medium just for the sake of launching on that medium. 2. We recommend converting to a business account for a few reasons. The app is an amazing tool for cultivating a highly engaged community around your business. Have a Teaser Campaign . Each business differs in their goals, but at the end of the day, the website that you link the users to should be a clean transition from your Instagram and leave a good impression. The key is developing a hashtag that resonates within your community and has them recognize that it’s your brand behind it. You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? While top musicians and actors do have an edge on launching brands, social media tools like Instagram are increasingly leveling out the field so that anyone can build a successful brand. Instagram Stories is aiming to revolutionize the way brands share their content, product launches and updates with consumers. This means using the same editing style or filters and using an established color palette for instance. Also, don’t be afraid to take a peek at your competitors’ profiles. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. When Kara Evans was getting ready to launch her new brand and website, we designed a branded styled stock photo with her images, new colors, and a date to announce her new launch. Your post will be lost among the bunch! And unless you want to invest several hours a day into a daily YouTube vlog, Instagram is the best and easiest way to accomplish this. Working against upstarts are … How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy. To get a better idea of what brand growing methods top Instagram influencers and brands use, I sat down with Yumna Jawad, founder of FeelGoodFoodie . You may be tempted to use tags like #food #foodstagram #dinner if you’re a restaurant, but can you imagine how many other people are using the exact same ones? 2. When you’re launching a new business, it’s important to get feedback... 2. You can add a phone number, your physical address and an email address. Do this first Try to make your imagery on Instagram kind of uniform (as much as possible) in colour. That’s a pretty important job (one of the biggest points of Instagram really), so it’ll be very rewarding for you to explore the waters a bit within your niche. , where you can draft and schedule in advance. If your brand isn’t yet marketing on Instagram, now is a good time to start. But if there is nothing worth coming back for, you’re going to lose out. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. Based on your objectives and research on your target audience, you can develop a few themes or elements that you always include in your posts. These 5 steps will keep you busy for a while, which is why we decided to take a bit of a break before we delve into the last 5 steps. It could be a great opportunity to jump on a cool hashtag. 4. If you want to launch a product, connect with new customers, or build your brand’s reputation, an Instagram campaign can help you achieve your goal—as long as you set yourself up for success. INSTAGRAM SNEAK PEEK + ANNOUNCEMENT. Building a brand means generating unique and interesting content. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! The more you engage, the more successful the launch. 236.4k Likes, 13.3k Comments - BAND-AID® Brand Bandages (@bandaidbrand) on Instagram: “We hear you. Corner it as soon as possible with a hashtag and you will have something that will help drive even more people to your account, as long as you’ve mastered hashtags, that is. Mindlessly posting without a set plan in place could very well be detrimental to creating a beautiful feed, something that’s super important to have in place if you want your account to grow! Everything You Need To Know About Posting A YouTube Video On Instagram, Why and how to launch your business on Instagram: 5 tips for 2021, Instagram Reels: The Inside Scoop on TikTok’s Younger, Distant Sibling . Partnering with influencers increases reach, brand awareness and revenue. 2. In this article you'll discover five brands tapping into the power of Instagram influencers. 9 Tips for Launching Your Business on Instagram Set up the basics. Do this by checking out the profiles of people you’re connected to, or those of your competitors and see what they use. If you’re already up and running with a new Instagram account, and you’ve put a bit of work in, you can kind of skip this part. What is your average customer interested in? At one point last winter, my Instagram feed was suddenly flooded with gingham, scalloped-edge, cut-out mini-dresses by a brand I'd never heard of … Get people excited on Instagram, especially if this is a social media channel that you focus marketing efforts in! Here, you’ve got to tell users what your brand does and convince them to follow you or take some other action, so insert some personality in there if you can! That's apart of your brand. That’s why you need to identify the top hashtags that are used within your niche; popular enough that people search it, but small enough that your post actually has a chance at getting noticed. Since you’re just starting out, it may be an idea to create an attractive landing page that gives more details on the brand and products/services offered. This will encourage users to participate and use the tag when they post images that relate to it. These people are the types that would do you a huge favour if they send traffic your way from their Instagram. Have you considered reaching out to influencers? It’s become a prime place for brands to show off their personalities and promote their products to the world. Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. Lifestyle content, user-generated posts, pictures of the clothing or food you produce, etc. Or if you’re selling an app, perhaps it’s better for you to link directly to the app store. How to launch a brand on Instagram Learn about your demographic. So, as soon as your account is opened, have at least 9 posts ready to go; this will entirely fill their screen’s when they get on your profile. "My first advice to anyone building a brand on Instagram is to think of their brand as a human, and figure out what other brands would they invite to a dinner party," says Tipograph. Jump on your metrics to see when your followers on your other platforms are most likely to be awake and at least three coffees deep. However, there are many different routes brands can take in creating that community. Instagram, with its celebration of breathtaking imagery and self-expression, seems custom-made for the beauty world — especially today’s discerning Millennial and Gen Z shoppers. These are time-sensitive, meaning you should regularly be on the lookout for what’s big at the moment. If you’re going to go down this road, think about a future campaign that you have in mind, or a part of the ethos and spirit that your brand has, and then make that your account name. The... 2. A brand spanking new podcast coming your way!!! The best way to build your personal brand is to give people a look into your life. If you take a look at the most popular fitness influencers on Instagram, there’s always a post dedicated to sharing their fitness story; who they are, and how far they've come. But by taking the time to plan and create your brand voice, you’ll foster stronger relationships with potential and existing customers. We’re assuming you’re set up and ready to go, and all you need now is a bit of a direction. Here it doesn’t matter if the colour scheme isn’t the same on Twitter or Facebook, but don’t make the mistake of making it way too varied on the one platform that relies wholly (pretty much) on imagery. We call it a trial, you’ll call it a game changer. Your last two things to decide on for your brand on Instagram is the description and if you’ll use a regular account or a business account. Usually, you’ll run a few regular campaigns to build your Instagram following and to engage potential customers with your brand, then supplement those with a few short-term strategies. Let them spark ideas! Next, you can also create your own branded hashtag. We recommend converting to a business account for a few reasons. Also it’s hard to start from scratch and that’s why we’re sharing these 10 steps to follow when you’re ready to launch your own brand on Instagram! Or, launch a scavenger hunt in your store and challenge fans to find certain items. Grab my Instagram Strategy Guide here. Start off by choosing your profile picture. For instance, if McDonald’s—long associated with Ronald McDonald (read: fun and playful) and cheap fast food—were to launch a new logo that’s comprised of a bank and a wad of bills, it would be a branding disaster. Long story short: go for it. When you put in a # and start typing your hashtag, the app will make relevant suggestions to help you out further. The bio is a brand’s way to say, “hey, this is what we’re about, and here’s how you can contact us.” While you want to fill in your followers why they should follow you, simplicity is key. On top of that, it simply makes it easier for customers to connect with you. What gave you the first inkling of inspiration to launch your label? 3. 11 | Brand the launch. Use the hashtag on your Instagram posts (and other social media), Power Point presentations, flyers, ads, and packaging to get people accustomed to seeing it and using it to tag their posts about your product or service. A messy or random feed isn’t going to cut it if you want to create a successful brand on Instagram! Stick to your brand, and get creative. That way, when new users find you, they can get a good feel for what kind of content is coming up from you. Many brands get greedy and try to force their marketing message – occupying more real … This will appeal more to the highly visual users of today and prompt more people to follow you and engage. How To Successfully Launch A Brand Last and certainly not least is deciding on what kind of account you want. Boosting traffic, and engaging, will all come naturally as you work hard at launch. You just need to get users to follow you. Include calls-to-action in your captions. What do we know about them? Spending money on Instagram does not give you the liberty to use blurry images or heavily feature your brand’s logo. If we’re going to focus on one piece of advice here above all else, it’s to make the feed amazing at the outset. You should definitely set aside some time for yourself or your team to think hard about where you would like users to end up. Be Active to Build a Brand on Instagram. This is because hashtags are big on Instagram, very big. You can add a phone number, your physical address and an email address. The trend is proof that a carefully planned and seamlessly executed brand launch is one of the most critical elements of a successful rebrand. 33k Likes, 41 Comments - Renee Paquette (@reneepaquette) on Instagram: “Woohoo!! That way, when new users find you, they can get a good feel for what kind of content is coming up from you. And no it’s not about …” It’s become a prime place for brands to show off their personalities and promote their products to the world. Especially when it comes to Instagram! 5. Allowing you to take the relationship from ”just casual” to “a paying client”. Not only does this ensure you never miss a relevant holiday you can capitalize on, but it just will make your life easier. Oral Sessions! Don’t count on launching a viral piece of content that will make or break your brand’s social success. 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