But when the recession hit in 2007, we were very quick to adapt to the new reality. About Serenataflowers.com SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003. What are you doing to make them more affordable? Serenata Flowers started out in 2003, when the company bought two flower shops in London. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. Serenata Flowers is the UK's leading independent online florist. © 2017 All rights reserved. Why did you choose to base Serenata Flowers in Malta? There is no point cutting corners here. Interflora uses local florists to fulfil its orders. Flowers can be expensive. What is the biggest factor behind your high retention rate? Received these flowers from work colleagues however the standard bouquet was very small and not value for money even at £19.99 so is a rip off at full price of 29.99. 2) or that doesn’t provide a phone number.3) or won’t divulge who the local florist is that they use. What is Serenata Flowers’ business model? The best flowers to have in your home, based on your star sign. CEO of the Week: Damian Mifsud, CEO of QGen & KnowMeNow. 1,469. We are growing every year. After that, we started growing massively, year on year, and are now the fifth-largest flower company globally. This way our customers receive flowers that are a lot fresher than our rivals. Serenata Flowers started out in 2003, when the company bought two flower shops in London. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. This is because the majority of these people prefer to work in the gaming industry. But when the recession hit in 2007, we were very quick to adapt to the new reality. See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. I got an email message about this from Serenata, with a link that didn't work. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. Share. Reproduction in whole or part is strictly prohibited without the written permission of CountryProfiler Ltd. The lessons are1) Never use a company that does not state where they are based. Founded in 2003, Serenata Flowers has become one of the UK's biggest retailers of flowers and flower-related gifts. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Serenata Flowers is rated 4.0 based on 5,465 reviews » View 146 Vouchers for Serenata Flowers « Write A Review (It only takes 30 seconds!) Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. Serenata Flowers | 467 followers on LinkedIn. At Serenata Flowers, an established British online florist, we are helping you turn everyday moments into memorable floral occasions full of joy and cheer thanks to fresh flowers. 3,397 talking about this. We also offer a range of Fair Trade flowers. Would a ban on this herbicide affect you? Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. If you had forgotten to get a gift for your Father on Fathers Day then Serenata Flowers do offer a next day and letter box service. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. There are two key factors behind this: having a good product and looking after our customers. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. Before being sold, all flowers undergo a quality-control process. This way our customers receive flowers that are a lot fresher than our rivals. Before you buy flowers with Serenata Flowers make sure you read the reviews first. We are growing every year. You joined the company in 2005. Some time ago we were sent a … When it was still new, our company had opened other shops in Birmingham and Lancashire. ORDER FLOWERS ONLINE IN UK. The flowers had small stems but were fresh We also offer a range of Fair Trade flowers. It’s not just a managing role for me; I have to look at all levels of the business. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. What is the biggest factor behind your high retention rate? Flowers can be expensive. There is no point cutting corners here. When it was still new, our company had opened other shops in Birmingham and Lancashire. This is a middle man I don’t need to use! When I first started with the company, sometimes I would deliver flowers myself, personally. You joined the company in 2005. 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